It's A Snow Storm; How Todays Market Can be Helpful

These customers right now, they know what's going on they read the newspapers, they have all the information that you have, it's a snow storm. When I used to go to college, I had a little carpet store. I used to sell carpet out of this little thing that's called the Carpeter. I was in Utah and the snow would be coming down, there would be like 3 inches of snow on the ground. It would be treacherous driving and low and behold here comes this couple driving up in a car on the pavement up to the front of my store and they'd be making the tracks in the three inches of snow and the husband and wife would get out of the car covering their heads from the snow as they'd rush into the store and all I could think about is these folks need carpet. What person would go out and drive in treacherous roads in the night in a snow storm to go buy carpet? Only someone who needed it, right? Right now it's a snow storm, right now is the worse possible time to buy a home according to everybody who is not in the housing market. And so I ask you, what crazy person would do that? Who would come out in a snow storm to buy a house? All the sales people I talk to say, Traffics down, traffics down we only have half as many people as we had before. The company has to generate more leads. Those poor folks that are walking into the communities today, they're walking in because they need a house; they're walking in because they are a real customer. Only real customers would be walking in our sales centers today. Would you all agree?