Making A True Connection

What is the secret to making the sale? Is it the close, the way you look when you are first seen by the prospect or maybe the pattern you present. In over 20 years experience in the industry I have found that while all of those things can and do certainly help they all fail to address the core reason people buy. It's the connection. In all my years experience, I have found that the success of sales starts with a values connection between the prospect and the sales person. In this video I speak about how to make sure you start that connection on the right foot and the keys to maintaining trust and empathy while learning what it will take to deliver the right offering to the prospect and close the sale.