In a market like today's it is key that we learn to tune into the side of our customers that is making the decision to buy the home. In this video taken directly from Will's training Will tells his famous Boom Boom Boom story to teach us how we can tune into our customers deepest needs, wants, and desires to help connect the experiences they long for to the communities we want to help people fall in love with!

In the sales process perhaps one of the most important "to-do's" we can have is establishing and measuring sales standards. Standards are not only the goal they are guides to success. After we establish standards the question is how to measure them. In this special video Will talks about the most important standards to establish and the most effective way to measure.

Often we become so wrapped up with the challenges faced when prospects reject our suggestions that we forget to train and practice for when they say yes. In this video will focuses on the skills that sales professional can embrace to help them better prepare for prospects who do say yes and how to avoid the dangers of loosing ourselves in the celebration.

Growing up we have so many chances to test our abilities in math science and sports. Unfortunately as we engage in the professional world we loose so many of those precious opportunities and begin to think negatively about feedback and evaluation. The truth is that feedback is the breakfast of champions and creates an opportunity for us to review, focus and improve. In this video I talk about one way in particular we as sales managers or sales people can improve performance through evaluation and relate some of my experiences that helped me understand this important concept.